Master high-converting Meta Ads with proven strategies for leads, sales, and retargeting. Learn campaign setup, audience targeting, funnels building, and how to sell ad services as a freelancer.
Meta Ads That Sell is a comprehensive course designed to help you master the art of advertising on Meta platforms (Facebook and Instagram). Whether you're a business owner, marketer, or aspiring freelancer, this course guides you through every step—from setting up your Meta Ads account to launching high-converting campaigns.
You’ll learn to structure campaigns effectively, define and target the right audience, craft compelling ad messages, and implement tracking for data-driven optimization. The course also dives deep into campaign strategies for lead generation, sales, retargeting, and call bookings using proven funnel systems.
Additionally, it covers how to sell Meta Ad services as a freelancer, create a professional portfolio, price your services, and land high-paying clients. Bonus content on advanced tracking techniques ensures you're equipped to scale.
By the end of the course, you'll have the confidence and skills to build, manage, and sell profitable Meta Ads that drive real results.
How to set up and structure high-performing Meta (Facebook) ad campaigns
Audience targeting techniques to reach the right customers
Effective ad messaging and creatives for high click-through rates
Launch strategies for lead generation, sales, call booking, and retargeting campaigns
Step-by-step funnel creation: Lead Gen Funnel, Paid Product Funnel, Call Booking Funnel
Optimizing campaigns for better ROI using tracking and data insights
Dos and Don’ts of running Meta ads professionally
How to sell Meta Ad services as a freelancer
Creating your service portfolio and pricing strategies for premium clients
Advanced tracking techniques for more accurate results
A laptop or desktop with a stable internet connection
A Facebook account and access to Facebook Business Manager
Basic understanding of social media platforms (helpful but not mandatory)
Willingness to learn and apply digital marketing concepts
A small ad budget to practice live campaigns (recommended for hands-on experience)
Curiosity to test, analyze, and optimize campaigns
Setting up and structuring Meta (Facebook & Instagram) ad campaigns
Audience research and targeting strategies
Installing and using Meta Pixel for tracking
Creating compelling ad creatives and copy
Launching and managing various campaign types (Leads, Sales, Call Booking, Retargeting)
Funnel creation: Lead Gen, Product Sales, and Call Booking
Budgeting, scaling, and ad optimization techniques
Analyzing campaign performance and key metrics
Freelancing with Meta Ads: service pricing and client acquisition
Building a strong Meta Ads portfolio for high-paying clients
